(9) Jordan Brand · 2019
Future of Flight — All-Star
A global media reveal that brought product, basketball, and culture onto one stage.
The Reveal Became the Event
Created for NBA All-Star Weekend, the experience introduced Jordan Brand's All-Star uniforms and priority product to more than 90 global media guests. The program combined guided product storytelling, a panel featuring Spike Lee, an international high-school basketball showcase, a live Travis Scott performance, and a uniform reveal integrated into NBA on TNT.
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- Discipline
- Creative Direction
- Experience & Spatial Design
- Client
- Jordan Brand
- Year
- 2019