(15) Adidas · 2016
YEEZY SZN 3
A fashion show, performance work, and album premiere staged as one monumental event inside Madison Square Garden.
Building a world at arena scale
YEEZY Season 3 turned Madison Square Garden into a monumental human landscape for the collection reveal and the first public listening of The Life of Pablo.
Working with Tino Schaedler and Vanessa Beecroft, I led the production design of the tiered performance environment, translating the visual language of refugee camps into an arena-scale living tableau.
A season launched not on a runway, but inside a world that only existed while it ran.— YEEZY Season 3
- Discipline
- Production Design
- Client
- Adidas
- Year
- 2016