Wear We Are
A fully interactive digital fashion experience that transformed Marni's Spring/Summer 2022 collection into an explorable virtual world.
Fashion as a world to enter
We conceived, designed, and directed WEARWEARE as an immersive digital extension of Marni's Spring/Summer 2022 collection. Visitors could move through a dreamlike virtual landscape, encounter digitized runway looks, interact with the environment, and shop directly from within the experience.
Developed with FTR, the project translated the energy and individuality of the physical collection into a participatory online world rather than a conventional campaign site.
A fashion collection transformed into a living digital world—designed to be explored, interacted with, and shopped.— Marni
Moving through the world
A mobile-first interface turned navigation into part of the experience—letting users move through spaces, discover content, and interact with the collection directly from their phone.
- Discipline
- Creative Direction
- Digital Experiences
- Creative Technology
- Client
- Marni
- Year
- 2022