Wundermost Pop-Up

The Campaign, Made Physical

Created for the launch of Wundermost, the New York pop-up translated the campaign (by DAZED) into an immersive retail environment. Campaign talent became full scale hero mannequins, while the space was wrapped in material cues built from the fabric of the collection—turning product softness, stretch, and second-skin comfort into architecture.

The defining qualities of Wundermost became the visual and tactile language of the pop-up.— lululemon Wundermost launch