(8) PUMA · 2026
Suede House
An icon's past, present, and future brought together under one roof.
The House of an Icon
Created for Paris Men's Fashion Week, Suede House transformed a Marais gallery into an immersive celebration of one of PUMA's most enduring silhouettes.
Archival product, cultural storytelling, new collaborations, music, and live programming traced the Suede from its 1968 origins through more than five decades of sport, street culture, and style — while positioning its next chapter.
Firmly rooted Suede in the now.— Highsnobiety
.jpg)
- Discipline
- Creative Direction
- Experience & Spatial Design
- Brand & Campaigns
- Client
- PUMA
- Year
- 2026