A$AP Rocky — Mostro

Reintroducing an icon

As Brand Creative Director, I worked with A$AP Rocky and director Mowgly Lee to shape the concept, treatment, and visual direction for the return of the Mostro.

The campaign treated the shoe less like an archival reissue and more like a strange new object—using surreal imagery, performance, and a stripped-back visual language to reposition the silhouette for a new generation.

Inspired by 1920s German Expressionism and early horror.

Warped perspective, theatrical shadow, and surreal performance shaped the visual world of the campaign.