(21) Uber Eats · 2019
Uber Eats + SXSW
An immersive SXSW brand house pairing major musical artists with food created around their individual worlds.
Food meets music
Uber Eats House brought food and culture together through performances, dinners, and artist-led pairings. Billie Eilish was matched with vegan restaurant by CHLOE., Virgil Abloh with Milk Bar, and Khalid with McDonald's, alongside experiences featuring chefs David Chang and Roy Choi.
The environment translated each collaboration into a distinct physical and visual experience, turning the delivery platform into a live cultural destination at SXSW.
Experience and spatial design connected artists, restaurants, and audiences through one shared language of food and culture.— Uber Eats + SXSW
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- Discipline
- Creative Direction
- Experience & Spatial Design
- Client
- Uber Eats
- Year
- 2019