(19) UNDEFEATED · 2018
UNDEFEATED Global Retail
A new retail design direction created to evolve UNDEFEATED's physical identity across the United States, Japan, and China.
One identity across three markets
A new architectural and interior language was developed for UNDEFEATED's next generation of stores—spanning fixtures, materials, merchandising systems, lighting, graphics, and the overall consumer experience.
Working with UNDEFEATED Creative and architecture office West of West, the direction established a consistent global identity while allowing each location to respond to its local context.
Architecture, fixtures, and brand expression were designed as one flexible retail system for global expansion.— UNDEFEATED
- Discipline
- Creative Direction
- Experience & Spatial Design
- Client
- UNDEFEATED
- Year
- 2018