(27) PUMA · 2025
A.I. Creator
An AI-powered co-creation platform that gives sport fans a direct role in designing real products for the teams they support.
From fan to designer
Developed with DEEP OBJECTS™, A.I. Creator reimagines the traditional kit-design process as an open creative platform. Fans use generative AI to create, refine, share, and vote on designs — with the strongest ideas moving from digital participation toward real product.
The first run invited Manchester City supporters worldwide to create and vote on concepts for an official future Third Kit.
The platform combined conversational AI, generative design tools, product visualization, community galleries, and voting into a simple creative journey designed for mass participation.
Multi-step Design Process
Fans had full control over ai-pattern, placement, colors and kit type.
- Discipline
- Brand & Campaigns
- Creative Technology
- Digital Experiences
- Creative Direction
- Client
- PUMA
- Year
- 2025