(25) Nike · 2016
Roshe Flyknit
A surreal product film translating the lightweight construction of Flyknit into a tactile visual world.
Material innovation, made physical
The production design transformed the Roshe Flyknit's color, texture, and engineered construction into a graphic environment built around the product.
Working with director Grégoire Alexandre, the sets combined sculptural forms, controlled color, and playful material compositions to create a distinctive visual language for the film.
- Discipline
- Production Design
- Client
- Nike
- Year
- 2016