The Amazing Mostro Show

WELCOME TO THE AMAZING MOSTRO SHOW

Created to relaunch PUMA's convention-defying Mostro, the NYFW experience turned a footwear story into a full-scale cultural spectacle. Developed with PUMA and Slam Jam, the show combined a dystopian fairground, suspended mechanical installations, experimental film, projection, lighting, fashion, and a live performance by Eartheater — all constructed around the attitude and spiked geometry of one iconic product.

A fairground on psychedelics.— Culted

WELCOME TO THE UNDERWORLD

The historic Armory was reimagined as a dark, surreal fairground suspended somewhere between horror, science fiction, and fashion.

Created to relaunch PUMA’s convention-defying Mostro, the NYFW experience turned a footwear story into a full-scale cultural spectacle. Developed with PUMA and Slam Jam, the show combined a dystopian fairground, suspended mechanical installations, experimental film, projection, lighting, fashion, and a live performance by Eartheater—all constructed around the attitude and spiked geometry of one iconic product.