Salehe Bembury PFW Pop-Up

Stepping Inside the Mind of Salehe Bembury

Created for Paris Men's Fashion Week, the immersive pop-up introduced the PUMA Velum through a spatial experience shaped by Salehe Bembury's organic design language. Sculptural textures expanded from the shoe across the walls, floor, and ceiling, while a futuristic laboratory presented the Velum as an evolving object of experimentation.

A robot housed in a glass expanse interacted with guests as it drew Salehe's biomorphic patterning on the walls.