Nike Tech Pack FA/W 22

THE COLLECTION, RECONSTRUCTED

Created with Nike Sportswear, the campaign translated the FA/W 2022 Tech Pack collection into a surreal phygital world. Twenty-four models were 3D scanned in the collection, then placed inside digitally constructed environments that extended the garments beyond a traditional studio shoot. The result combined real styling, volumetric capture, and CG set design into a flexible visual system built for motion, stills, and global campaign use.

Twenty-four models were 3D scanned, then integrated into CG environments developed alongside the physical shoot. The result treated digital production as part of the campaign from the start — not as a post-production layer.— Nike Tech Pack FA/W 22