(1) PUMA · 2026
NITRO™ Lab London
Turning PUMA's performance technology into a race-week destination at the London Marathon.
An immersive NITRO™ Lab for runners.
We created a high-energy London Marathon activation that made PUMA's NITRO™ technology tangible through product trial, interactive experiences, athlete storytelling and partner programming.
The experience gave consumers a clearer reason to believe in PUMA Running while creating a credible platform for media, retailers and the wider running community.
An automated 1K Challenge turning treadmill runs into live competition through real-time performance tracking, head-to-head racing and dynamic leaderboards.— PUMA NITRO™ Lab
Designing the NITRO™ Lab in motion
A series of spatial studies exploring how architecture, light, media and product could turn the 1K Challenge into an immersive race environment. Each iteration refined the balance between performance, visibility and atmosphere — shaping a flexible system built to scale across markets.
- Discipline
- Creative Direction
- Experience & Spatial Design
- Creative Technology
- Client
- PUMA
- Year
- 2026