(28) PUMA · 2026
Salehe × PUMA — World Cup 26
A World Cup campaign imagined through Salehe Bembury's lens—mixing the people of Los Angeles with the colors, sounds, and identities of the global game.
A love letter to Los Angeles
The campaign paired archetypal characters from across LA with the visual and sonic codes of different football nations—filtered through Salehe's distinct point of view.
The result was a surreal collision of local culture and global football, where each world felt specific to a country but unmistakably rooted in Los Angeles.
Multi-Collection Launch
Both the TRVL Wear collection and Goalkeeper Kits were featured and designed under the single campaign but with two different expressions.
Vision to Reality
Concept, art direction, and creative direction were all delivered through the entire process.
- Discipline
- Creative Direction
- Art Direction
- Brand & Campaigns
- Client
- PUMA
- Year
- 2026