(2) PUMA · 2025
H-Street Seoul
Reintroducing a running icon through Seoul culture.
A cultural launch experience rooted in heritage
PUMA H-Street: Future Archives transformed the sneaker's return into an immersive cultural experience, connecting PUMA's running heritage with Seoul's fashion, music and design communities.
A museum-style journey through H-Street's evolution— PUMA H-Street: Future Archives
- Discipline
- Creative Direction
- Experience & Spatial Design
- Brand & Campaigns
- Client
- PUMA
- Year
- 2025