
(3) Confidential Luxury House · 2024
Studio Halia
An experimental innovation venture built for a major luxury house to explore the future of art, identity, and technology.
01 — The Venture · A New Platform for Future Luxury
Studio Halia was created as an independent innovation venture connecting artists, emerging technology, and a major luxury house. It provided a protected space to test new ideas, reach new creative communities, and explore what luxury could become next.
02 — The Model · Artist-Led, Technology-Enabled
Each collaboration began with an artist's existing practice, then introduced new tools, production capabilities, and formats to extend the work into physical, digital, and phygital experiences.
Artist Practice → Creative Experiment → Public Output → Strategic Learning
Testing new models of creation, ownership, and participation— Studio Halia














- Discipline
- Creative Direction
- Brand & Campaigns
- Digital Experiences
- Creative Technology
- Client
- Confidential Luxury House
- Year
- 2024